Meet the founder

Hello, I’m Laura and I’m the founder of Tinies & Co.

When I was pregnant with my first child, I found entering into this unknown world scary and overwhelming. I felt vulnerable, insecure and wasn’t sure what to buy or who to trust for advice. I just wish I’d had more guidance and support. So I set up Tinies & Co to do just that for other parents.

Having worked in senior level positions at Tesco and John Lewis, I’ve always loved shopping. Now I apply all I’ve learnt in retail management and customer experience to give the best products and advice to new parents, in a simple, straightforward way – helping create parenting joy and confidence for you all.

And why the name, I hear you ask?

Well, during my first pregnancy, ’Tinies’ is what my husband called the small person growing inside my tummy, and it’s stuck ever since as an affectionate expression for our little brood. It’s my belief it takes a real community to raise a child - whether that’s family, friends, other parents and even siblings - it’s a combined effort – and the ‘Co’ reflects just that.

“Parenting needn’t so complicated and fearful, it can be simplified to be less overwhelming, easier and more enjoyable all round”.